Yellow Earth

A project with all the bells whistles…and ropes. The distinctive façade of Yellow Earth’s flagship store instills a sense of intrigue. The enchanting entrance speaks of quality and attention to detail, meeting Tandem Design Studio‘s vision of creating a unique and memorable shopping experience. A blend of knitted yarn, timber, sheepskin and a custom felt feature light creates a soft, warm and welcoming interior.  Shoppers are drawn along distinct lines created through the use of LED strip, diffused profile and other lighting elements weaving throughout the rope shopfront and suspended display cones.  Light meeting dark with the use of shadow is also a hallmark of the space. Tracklights help to showcase products and create a sense of structure to complement the “flow” around feature display zones. Panl Jr spots hang within the feature chandelier, helping to illuminate the material from the inside out. Visual, tactile, textural, interactive and playful – this store certainly is no sheep when it comes to following rules and routine. This project was shortlisted at the 2016 Interior Design Awards for Best Retail.

Interior: Tandem Images: Nic Granleese

Products used

Track + Panl jnr
Siro double
Al-5117
Led tape
Ambiled AS2
Ambiled AS1
Ambiline diffused